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Wearables

Rings, watches, patches and sensors: what continuous health data can actually tell us, and where the wearable industry is heading next.

14 articles

Your gym ran healthcare's experiment for it

The fitness industry spent three years running healthcare's experiment for it: hand millions of people wearables, AI and data, then watch what changes behaviour. The result is that the data became the commodity and the human who turns it into behaviour became the premium, exactly the high-touch role healthcare keeps trimming while it funds the high-tech half.

Your gym ran healthcare's experiment for it
3 June 2026· 5 min readlongevitywearableswellness

The moat isn't on your wrist

Whoop and Oura spent 2026 walking from wearable brand to health platform down mirror-image paths: Oura buying clinical-data integration, Whoop capitalising into Medicare reimbursement and running its own care. The device is now the marketing layer; the real moat is whoever owns the cleanest pipe between consumer wearables and clinical systems, and Europe is missing the reimbursement pathway both are exploiting in the US.

The moat isn't on your wrist
20 May 2026· 7 min readdatainvestmentwearables

The household becomes the patient

Three almost-simultaneous launches, Luffu by the Fitbit founders, Google's new Health app, and Oscar Health's Lucie marketplace, redraw healthcare's customer from the lone patient to the household. What shifts for patients, providers, payers and employers when the unit of analysis moves from one person to the family.

The household becomes the patient
13 May 2026· 4 min readwearableshealthcareinnovation

The smartest AI never phones home

Healthcare has the most to gain from AI and the most to lose from sharing the data that feeds it. Google's TurboQuant algorithm and a wave of on-device wearables are breaking the privacy-vs-capability tradeoff, moving intelligence to the edge where patient data never has to leave the building.

The smartest AI never phones home
1 April 2026· 5 min readaidatawearableshealthcare

The €50 billion bet on your body

The wearables industry just shifted from counting steps to predicting strokes. While most organisations debate digital transformation, tech giants are quietly building the infrastructure to turn your biological data into the next platform economy.

The €50 billion bet on your body
24 September 2025· 5 min readwearablesdatainvestment

The great healthcare investment shift

The same consumers who won't pay €18/month for digital therapeutics just spent €267 on an Oura ring. Meanwhile, traditional digital health funding has dropped 75% since 2021, while wellness companies secured €6.5 billion across 318 startups.There's a story hidden in these numbers about why some healthcare innovations thrive while others struggle to survive.

The great healthcare investment shift
30 July 2025· 4 min readinvestmentwellnesswearables

Wellness Anxiety

A visit to FIBO and the explosive rise of Hyrox reveal a fitness and wellness boom accelerating faster than the forecasts. But as younger generations turn wellness into an obsession, could the relentless pursuit of optimal health tip into anxiety rather than wellbeing?

Wellness Anxiety
16 April 2025· 3 min readwellnesswearablesinnovation

Too Much Data for a Human

I've been collecting a lot of health data via wearables but realised I had so much data that I couldn't make sense of it. Enter the PLLM — a Personal Large Language Model for health coaching, evolving into a multi-agent system.

Too Much Data for a Human
14 June 2024· 3 min readwearablesagentic-aipatients