The Accidental Experiment
How drowning in curiosity led to a weekly newsletter laboratory — and what 14 months of data taught me about algorithm resets, audience-of-one software, and the difference between reach and delivery.
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Marketing
Reaching people who don't read whitepapers: positioning, content and growth for health and AI ventures that need more than a good product.
9 articles
The future of streaming might just be coding competitions
Ever wondered why millions tune in to watch gaming streams but not coding competitions? With generative AI reshaping how we build software, competitive coding might just become your next favourite spectator event.
Conversations in code: giving humans space to innovate
Ever wondered how AI might quietly streamline everyday tasks, from picking the perfect product deal to managing a hospital appointment? How agent-to-agent communications could redefine marketing, healthcare, and beyond.
Wellcation: the future of wellness or just wellness-washing?
Wellness tourism is growing fast, but does the current wellcation offering truly deliver lasting impact; or is it just wellness-washing with a price tag?
Healthy streams: How streaming formats can inspire healthy living
The streaming industry has been evolving at a rapid pace, with YouTube overtaking Disney in market share, Netflix collaborating with…
Starbucks as inspiration for preventative healthcare
Preventative healthcare is a widely shared goal, yet shifting from reactive 'sick care' to genuine prevention stays stubbornly hard. Starbucks offers six lessons, from the welcoming 'third place' to loyalty economics and employee retention, that healthcare could borrow to make prevention something people actually choose.
How celebrities are shaping the future of health and wellness
Taylor Swift's wellness messaging raises an intriguing question: could celebrity influence actually drive measurable public health outcomes? An exploration of how celebrities are reshaping health culture.
Recruitment 3.0: Innovative Talent Strategies in the AI Era
In today's fast-paced tech world, attracting and retaining top talent is evolving. Welcome to 'Recruitment 3.0', where cutting-edge technologies and innovative strategies reshape talent acquisition.
Harnessing Video Content for Health Engagement and Branding
Care organisations are uniquely positioned to leverage video content in innovative ways that benefit branding, operational efficiency, patient experience, and employee training.